Hollister launches 'Good Vibras' to support Latinx creators

By

Jennifer Braun

Published
Sep 13, 2021

Abercrombie & Fitch’s Gen Z-focused Hollister brand announced on Thursday the launch of a first-of-its kind, long-term program dedicated to supporting the Latinx creator community. 

Dubbed 'Hollister Good Vibras', the program will see Hollister will work with Latinx creators to develop social content and music, all while supporting the creators’ growth and amplifying their voices.

The collective launches with 16 hand-selected, up-and-coming Latinx creators across the fashion, music and comedy verticals on TikTok and Instagram, representing six different Latinx heritages. 

The 2021 collective includes Gale (@gale_oficial), a Latin artist from Puerto Rico and a singer/songwriter known for writing hit songs for renowned artists like Selena Gomez, Christina Aguilera and Anitta; Brandon Perea (@brandonperea), an actor, dancer, and BMXer who recently landed a role in Jordan Peele’s new movie, NOPE, alongside Keke Palmer and Daniel Kaluuya; and Cisco Viera (@ciscovieraa), a popular viral TikTok creator focused on Latinx comedy.

As part of the initiative, the creators worked with Hollister to coin the 'Good Vibras' name. The collective combined this idea with the phrase 'good vibes' to represent the positive, vibrant nature of both the Latinx creator community and the Hollister brand.

Moreover, to kick off the program, Hollister partnered with the creators on a cadence of social media content in honor of Hispanic Heritage Month, which starts on September 15, plus a bilingual, made-for-TikTok Latin pop/hip hop album that was produced by the collective’s music creators.

"As an artist, musician and creator, it's always been important for me to be able to share my identity and culture through my music, fashion and songwriting. It's an honor to work alongside Hollister and collaborate with such an amazing team on this opportunity for Latinx creators to express who we are and what we stand for, while being proud of where we come from," added Gale.