H&M links with Netflix's Sex Education for collection

By

Sandra Halliday

Published
Jul 21, 2021

H&M is continuing its tradition of linking up with hot TV shows and its latest announcement is that it’s launching a collection in a collab with Netflix's Sex Education.

It's a smart way of maximising sales from what should be a very busy back-to-school/college season this year.

It said the show “has been on top of everyone's watchlist since its premiere. Now, with a third season coming soon, Netflix has joined forces with H&M to launch a back-to-campus inspired collection”.

For the exclusive collaboration, H&M has created a campaign “focusing on relatable and strong moments connecting to female empowerment, self-love and transparency by recreating scenarios from previous seasons of the popular series”.

The collection itself features varsity garments in crimson red and the logo of the series' fictional town's name, Moordale. The company said the collection “has just the right amount of retro-feel to it. It's mainly influenced by the series' vibrant lead characters, who you can easily spot on the prints on some of the garments”.

It launches in H&M stores and at hm.com on 12 August as part of a late-summer/early autumn period that sees H&M in a very busy launch mode. It's working hard to make the most of sales opportunities in countries that are reopening post-pandemic.