H&M launches loyalty scheme in the UK

By

Barbara Santamaria

Published
May 25, 2017

H&M has launched H&M Club in the UK, a new loyalty scheme offering shoppers exclusive deals, brand experiences, discounts and the chance to attend global launch events.

Available on the H&M app and open to all, H&M Club will give members one point for every pound they spend in-store and online, which they can then use to unlock exclusive offers. Rewards include free online delivery, a special 25% birthday discount, exclusive previews of forthcoming collections, goody bags and the opportunity to shop anticipated collaborations before their official launch.

The points will be automatically added when shopping online, while in store shoppers will have to present a smartphone at the till point to get their points. Users can access the H&M Club dashboard via the app or online to see how many points they have and discover the offers available each month.

H&M has over more than 260 stores in the UK and Ireland, including the recently revamped and upsized shop at Westfield Stratford City.

Other fashion retailers offering loyalty programmes in the UK include Asos, which launched its A-list scheme in February last year, Topshop and Harvey Nichols.