Guess unveils nostalgic desert road trip campaign for Fall 2018

By

Robin Driver

Published
Jul 24, 2018

LA-based clothing brand Guess launched its Fall/Winter advertising campaign on Monday, revealing an earth-toned homage to classic Guess campaigns shot by fashion photographer Josh Ryan.

The campaign, which was shot in Joshua Tree, California and features models Amanda Cerny, Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews in a variety of denim-focused looks, spotlights the brand’s latest ready-to-wear, eyewear, watch, jewelry, footwear and handbag collections for Fall 2018.
 
Womenswear looks featured in the campaign images include a range of denim silhouettes complemented by faux fur jackets in cherry red, old rose and dove gray. Solid and snake-print minidresses and floral jumpsuits round out the selection.

Male models are shown in embroidered denim jackets and distressed jeans, which join graphic logo tees, quilted bombers, faux leather motos and camo-print pants in Guess’ menswear offering for Fall.

Accessories for the season include chronograph watches with metal wrist bands, cat-eye and aviator optics, oversized structured totes and patchwork backpacks, while the jewelry offering features chain-link pendant necklaces and stacked chain bracelets.

Footwear ranges from western-inspired slouch boots available in embellished black, leopard-print and patent styles, to classic snakeskin pumps.
 
The campaign is the brand's first since its co-founder Paul Marciano resigned from his position as executive chairman last month in the wake of a sexual assault probe carried out following a series of harassment complaints made against him, including accusations from model Kate Upton. Marciano will stay on at the brand as chief creative officer until next year. 

The Guess Fall 2018 campaign is rolling out online through the brand’s website and social platforms, and in print through fashion and lifestyle magazines. Images will also appear in Guess stores, outdoor media and collateral materials.