Grimes is new face of Adidas by Stella McCartney
today Jul 16, 2019
Canadian singer-songwriter Grimes has been unveiled as the face of Adidas by Stella McCartney’s Fall Winter 2019 campaign.
“Grimes is the perfect embodiment of the Adidas by Stella McCartney core values,” said Stella McCartney in a statement on Monday.
“She is passionate and outspoken protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.”
The 31-year-old musician presents a Fall collection of women’s sportswear made using innovative fabrics such as recycled polyester and regenerated Econyl yarn. Choosing these cutting-edge fabrics helps reduce impact on the planet, as they reuse plastic waste.
The season highlights include a new Warpknit Long Sleeve, a high-performance knitted garment with a second skin feel and open hole structure to help athletes stay cool during intense workouts and the new Light Jacket, constructed with light, recycled polyester.
“Performance and style are at the heart of every piece Adidas by Stella McCartney creates, but we believe that this shouldn’t come at a cost to the planet. Our focus for this collection was to incorporate fabrics that help us get one step closer to our future goal of high-performing, sustainable performance wear,” said Stella McCartney.
The collection launched online via Adidas.com and StellaMcCartney.com on Monday.
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