Gap Inc. appoints new global head of Gap brand

International U.S. apparel retailer Gap Inc. named Neil Fiske on Wednesday as the new president and CEO of its namesake brand.

Fiske will begin his new role on June 20 and will report to Gap Inc. president and CEO, Art Peck.

“Neil brings significant retail and apparel experience to Gap Inc. and a track record of transforming and repositioning brands,” said Peck, in a news statement.

“He is an experienced leader who deeply understands the mechanics of this business, the value of an omnichannel strategy, and the need to build a progressive and relevant brand. I believe Neil is the right leader to strengthen Gap brand.”

Fiske joins Gap from Billabong International, where he served as CEO and helped restore the flagship Billabong brand. Prior to that, he spent five years as president and CEO at Eddie Bauer, as well as time as CEO at Bath and Body Works.

Fiske will replace Jeff Kerwin, who left the company in February.

Gap Inc.’s namesake brand has been a sore spot for the company, while fellow banners Banana Republic and Old Navy have been performing much better.

In its last reported quarter, Gap Inc.’s total revenue rose to $3.78 billion and beat the average estimate of $3.61 billion, due to strength in its Banana Republic brand.

Gap Inc. appoints new global head of Gap brand

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