Francesco Scognamiglio to launch new fashion house named Monogram

By

Godfrey Deeny

Published
May 27, 2021

Francesco Scognamiglio, the noted Neapolitan designer, is  launching a brand new fashion house named Monogram, independent of his eponymous brand.

“Francesco Scognamiglio, founder of the homonym brand born in Pompei in 1998, is no longer the designer of the brands Francesco Scognamiglio and Maison Francesco Scognamiglio, symbol of prêt-à-porter and Italian couture throughout the world for twenty years. All the brands will continue their way without his stylistic contribution that has signed the international success of the brands [sic],” the designer revealed in a release on Thursday.

The decision to open a new label comes after Scognamiglio sold his Francesco Scognamiglio brand to Y Capital Management, the investment fund that acquired a 30 percent stake in his Italian fashion house in 2015. However, the designer will retain control of his Instagram account @francescoscognamiglio, allowing him to communicate his new ideas. On Thursday morning he also announced the news, in Italian, on Instagram to his 124,000 followers.

Scognamiglio is one of Italy’s most-admired couturiers, who has dressed Madonna – in her video Give It 2 Me - and Lady Gaga during international her tours.

After having worked for several years for Donatella Versace,  Scognamiglio opened his own couture house in 1998, and by 2000 was presenting runway shows inside Palazzo Barberini, the famed 17th-century palace in Rome that houses the main national collection of paintings. Albeit his collection was  inspired by '80s fashion, in a blend of classical grandeur and racy modernism.

After showing in Milan for many seasons, by July 2016 he made his couture debut in Paris, with an ethereal selection of gleaming gowns, using over 300,000 Swarovski crystals sewn into  sewn between ribbed cashmere cocktails; strewn over tulle paisley evening dresses; tumbling over brocade capes evoking gardens in Naples; and, most spectacularly, sewn into skullcaps.

“A new creative chapter is… opened for the fashion designer, that will see him come back amongst the leading Italian fashion designers in the world with the debut of Monogram, of which the couture collection will be launch in July 2021, whilst pret-a-porter in February 2022 [sic],” added the release from Monogram.

Scognamiglio plans to debut his new couture collection with private appointments in Milan during Paris couture week, which runs from July 5 to 8.