Forever Unique rebrands, cuts prices, links with influencer
Big changes for Forever Unique. The women’s fashion brand has rebranded, cut prices, remodelled its website, and introduced its first-ever influencer partnership collection with fashion blogger Tara Maynard.
It cited Covid-19’s effect on the occasionwear market and a change in consumer shopping behaviour for the radical shift. Hence, the company has adopted a more affordable pricing structure while moving away from its occasionwear focus to feature more lifestyle collections.
New collections will be priced at a average of £75 per item. Previously, its occasionwear came with a typical price tag of £165 per item. Sizing (8-14) and higher-end fabrics will stay the same, it said.
The new Maynard collection features bold colours and statement prints “in silhouettes that flatter the female curve”. The pieces also include fruit motifs, ‘under the seashell’ prints, summer stripes, a baroque print, and classic black staples in floaty feminine dresses and oversized shirts. The collection will be followed by a second drop in early July.
Meanwhile, the website refresh comes with a new brand logo, cleaner aesthetics and better functionality “to improve the customer experience”.
Forever Unique owners Seema and Sandeep Malhotra said: “It’s been an incredibly challenging time to be in fashion, especially being an occasionwear brand, but we have taken the opportunity to engage our customers through social media and understand what they were really looking for".
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