77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
L'OREAL GROUP
Beauty Advisor
Permanent · THESSALONIKI
L'OREAL GROUP
Nyx pm Beauty Advisor (Attiki)
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
By
AFP-Relaxnews
Published
Feb 25, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Fashion Week 2022: Off-White is bringing an immersive fashion show experience to TikTok

By
AFP-Relaxnews
Published
Feb 25, 2022

Off-White is coming to TikTok. And the brand, founded by the late Virgil Abloh, is pulling out all the stops for its arrival on the Chinese social network. For Fashion Week 2022, the brand will stream its fashion show as a special immersive experience for TikTok users, offering an unprecedented dive into the world of Fashion Week that could prove pivotal.




The Off-White brand will stage its "Spaceship Earth" show, billed as an "Imaginary Experience," in Paris on February 28, "in celebration of Virgil Abloh's vision," paying tribute to the American designer, who died November 28, 2021. The event is set to take an even more exclusive turn on TikTok.  

The brand has worked with the Chinese social network to serve up a new, unique experience to the platform's users. The fashion show will be broadcast live on TikTok on the official Off-White account, via a multi-view livestream. 

Indeed, users will "for the very first time" have the opportunity to choose what they want to see thanks to TikTok's exclusive multi-view feature. To follow the show, one camera will be placed in the front row, for example, with another showing backstage at the event, and another in the DJ booth. Several angles will be offered to users to experience the Off-White fashion show in different ways. The initiative offers a way to bring Fashion Week to the masses, while also promoting the brand's event. Other luxury labels have previously let TikTok users to watch their fashion shows, such as Louis Vuitton or Saint Laurent during the pandemic in 2020, but never in multi-view mode.

On TikTok, Off-White has already published two videos to announce the exclusive fashion show. The first video so far counts 1.4 million views on the social network even if, to date -- February 25 -- the official Off-White account has just 953 followers.




 

Copyright © 2024 AFP-Relaxnews. All rights reserved.