77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
By
AFP
Published
Apr 17, 2014
Reading time
3 minutes
Download
Download the article
Print
Text size

Ex-supermodel Inès de La Fressange champions Paris chic for Japanese label

By
AFP
Published
Apr 17, 2014

Paris, France - Paris fashion has been on the back foot recently with Tom Ford championing British eccentricity in London and Saint Laurent's Hedi Slimane leading a style renaissance in Los Angeles.

Inès de La Fressange for Uniqlo


Cue ex-supermodel Ines de La Fressange with a collection restating the case for her own personal brand of classic Parisian chic.

The one-time muse of Chanel designer Karl Lagerfeld whose book on how to dress like a real Parisian was a best-seller has just completed a collaboration with Japanese fashion retailer Uniqlo that had shoppers queuing in the rain in Tokyo.


Belted shirt and wrap dresses, versatile shirts and narrow trousers accessorised with caps and spotted scarves for spring/summer 2014 were snapped up in minutes when they went on sale in the Japanese capital last month with some items already sold out online.

De La Fressange and Uniqlo creative director Naoki Takizawa told AFP they knew each other only by reputation before they embarked on their collaboration but quickly discovered they shared very similar tastes.

Since taking the helm at Uniqlo in 2012, Takizawa, a protege and long-time collaborator of Japanese designer Issey Miyake, has overseen a transformation of the utilitarian brand with an injection of luxurious but simple fashion with mass appeal.

"It was fun because after ten minutes we were friends and wanted to work together," said De La Fressange, 56, a firm enthusiast of mixing and matching high-fashion with low-cost basics, in an interview in Paris.

"We both came from the luxury and creative world and we wanted more or less the same kind of things. I had the impression that he was showing me the fabrics and things I wanted to have before I even said it," she said.

They shared an admiration not just for Miyake but also other Japanese designers such Yohji Yamamoto and Rei Kawakubo, which made working together "very easy", she said.


Inès de La Fressange Campaign for Uniqlo

De La Fressange famously set out her personal style philosophy in her 2010 book "La Parisienne".

'Everything is possible'


The daughter of a French aristocrat and Argentinian model, the 1980s Chanel couture model advised readers to mix styles, experiment with new labels and men's clothing and invest in a good trenchcoat, blazer and little black dress.

Her "don'ts" included steering clear of bling, coordinating shoes and bags, and fur for anyone over 50 wanting to avoid the "wrinkled trophy wife" look.

Translated into at least 17 languages and with the English title "Parisian Chic", the book has sold over a million copies worldwide.

Uniqlo global marketing chief Jorgen Andersson said De La Fressange, who is a brand ambassador for L'Oreal and recently returned to her eponymous label, was an inspiration for his brand's customers.

"She has a great sense of taste. She has that magic that every woman wants," he said.

"How do you put pieces together? Because that's really what fashion is all about, not buying everything from one brand but picking up things and mixing it with what you already have in your wardrobe to create an appealing look."

Little known outside Japan only a decade ago, the Uniqlo brand created by Tadashi Yanai, one of Japan's richest men, has in recent years pursued an aggressive international expansion strategy.

As well as stores all over Asia, it now has outlets worldwide in cities such as New York, Paris, London and Moscow.

In another highly publicity-conscious collaboration this year, it has teamed up with US musician Pharrell Williams to produce a range of T-shirts and caps due to go on sale from mid-April.

De La Fressange and Takizawa, meanwhile, have also completed a second collection for autumn/winter 2014/15 and no one is ruling out a third.

"Everything is possible," she said.by Helen ROWE

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.