Ex-Piaget CEO Chabi Nouri joining Chanel heir’s private equity fund

By

Godfrey Deeny

Published
Mar 24, 2022

Chabi Nouri, most recently the CEO of Piaget, is to join the Private Equity division of Mirabaud Asset Management as Private Equity Partner.

 
Nouri will also become co-manager of the franchise Private Equity Lifestyle alongside David Wertheimer, Private Equity Partner and Manager of the Mirabaud Lifestyle Impact & Innovation strategy.
 
Wertheimer is a 37-year-old son of Gérard Wertheimer, who together with his older brother Alain, owns and controls Chanel.

“With a wealth of experience in international luxury and consumer goods organizations, Chabi Nouri will support the Lifestyle Impact & Innovation strategy holdings to create value and growth and unleash their full potential. Together with David Wertheimer, she will also participate in developing the strategy through the study of future investments and identifying companies with high long-term growth and profitability potential,” Mirabaud said in a release.

Mirabaud has taken important stakes in a variety of companies including Myco Works, which produces mushroom-based leather substitutes; Highsnobiety, the online streetwear platform; Diam Concept, a lab-grown gemstone maker; and La Bouche Rouge, a refillable lipstick provider.

 
“I am delighted to be joining a team that is as close-knit as it is talented, and to be combining my expertise with David’s to create even more value together,” said Swiss-born Nouri, who was CEO of the Richemont-owned jeweler Piaget from 2017 to 2021. Prior to Piaget, Nouri was global director of the Vogue cigarette brand. A graduate of Fribourg University, she began her career with a decade-long stint at Cartier that started in 1998.

“I am extremely pleased that Chabi will be joining me as head of Mirabaud Asset Management’s Lifestyle Private Equity division. Her experience in key positions in major international groups combined with her in-depth knowledge of the Lifestyle world will be of great value, both for the development of our business and for our holdings, which will benefit from unparalleled strategic and operational support,” added David Wertheimer.