European retailer DeFacto set to debut online in the UK

By

Nigel TAYLOR

Published
Oct 21, 2021

European fashion brand DeFacto is launching online in the UK this month. That means the omnichannel fashion retailer is continuing to expand its global presence that now numbers over 90 countries worldwide.

Joining the crowded UK digital marketplace, DeFacto offers an expansive range of “stylish and affordable” fashion for women, men and children. It said that its aim is “to bring affordable, quality and stylish wardrobe choices to the online high street… to elevate and celebrate the everyday with styles that work for every occasion”.

Initially launched in 2005, the fast-growing brand has been present in Europe for over a decade and also operates 500 stores, employing 1,400 workers. It also boasts almost 3 million followers on Instagram.

Anglea Rabilizirova, UK Country Manager, said: “At affordable prices, we are here to help consumers transition to the ‘new normal,’ whether they are heading to the office, working from home or dashing in-between. DeFacto has achieved great success in over 90 countries so far and we can’t wait to make our mark on the UK market.”