77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
L'OREAL GROUP
Beauty Advisor
Permanent · THESSALONIKI
L'OREAL GROUP
Nyx pm Beauty Advisor (Attiki)
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
Published
Mar 30, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Dickies launches 'Made in Dickies' campaign for 100th anniversary

Published
Mar 30, 2022

Dickies announced on Tuesday the debut of a new marketing campaign launching to celebrate its 100th anniversary. 

Dickies launches 'Made in Dickies; campaign for 100th anniversary - Dickies


Dubbed 'Made in Dickies', the campaign aims to share the stories of the ordinary people around the world who wear the brand — the artists, builders, farmers, plumbers, skaters, welders, and makers — and to show how iconic their stories can be. 

The campaign, created with global creative agency This Here, will kick off by debuting digital, social and short-form video content on multiple platforms throughout North America, Asia-Pacific and Europe. 

It features four real world individuals that encapsulate the Dickies brand: Michelle Cross, long-haul truck driver; LuLu Salas, farmer; Colleen Winfough, restaurant server; Jo Limmori, electrician and Maurice Dedeaux, cleaner. 
 
“Reaching this major milestone has led us to evaluate and examine what has made Dickies a household name for 100 years,” said Denny Bruce, global brand president, Dickies. “Dickies represents more than just clothing. The brand embodies hardworking people around the world and has transcended into a unique position of cultural relevance. This anniversary represents not only the evolution of Dickies thus far, but the people who’ve made the brand what it is today.”
 
To amplify the 'Made in Dickies' campaign and further celebrate its anniversary, Dickies will launch several global consumer activations including an apparel collection that revisits and reimagines Dickies’ heritage pieces; a new community-focused documentary profiling subcultures and communities across the U.S; a limited-edition book celebrating Dickies from 1922 through today, as well as the brand’s first-ever digital maker marketplace. 

The VF Corporation-owned brand was founded in Fort Worth, Texas, and is currently available in over 100 countries.

Copyright © 2024 FashionNetwork.com All rights reserved.