Denmark's Les Deux adds sustainable denim

By

Sandra Halliday

Published
Aug 31, 2021

Danish brand Les Deux said it’s “ready to give our take on denim for the first time”. Creative Director Mathias Jensen said it’s been “a long process” but the AW21 collection has been added to with a selection of silhouettes and washes, “all crafted with greatest attention to their environmental impact”.

The 10-year-old contemporary menswear label said it’s partnered with one of the leading, sustainable denim factories in the world and “managed to bring down the environmental impact of the denim production by approximately 75%”. That means less water waste, less energy, no pesticides.

For the new denim capsule, it’s added three silhouettes: the Reed Slim Fit, the Russel Regular fit and the Richard Straight Fit, all in a selection of five “timeless" washes.