Deckers names Steve Fasching as new CFO

By

Robin Driver

Published
Jun 18, 2018

Goleta, California-based footwear company Deckers Brands – owner of Ugg, Hoka One One and Koolaburra –, announced on Friday that it has promoted Steve Fasching to the role of chief financial officer, succeeding Tom George.

According to a release from the company, Deckers is looking to Fasching to employ his experience in finance and strategy, as well as his knowledge of the company, in order to push the group’s progress as it begins a new stage of growth.
 
Fasching joined Deckers in August 2011 as VP for strategic financial planning, and most recently served as SVP for corporate strategy, planning and investor relations, having spent a period as VP for strategy and investor relations from 2016 to February 2018.

Before coming to the company, Fasching worked in a number of financial leadership roles at Princess Cruises.
 
“I am extremely pleased to announce the promotion of Steve Fasching to chief financial officer,” said Deckers CEO and President Dave Powers in the company’s release. “After a thorough executive search, we found Steve to be best positioned to take on the role.  He possesses a deep understanding of our business, has demonstrated a strong track record of performance, and has displayed tremendous leadership in his service to the company.”
 
“I am very honored by this opportunity,” commented Fasching. “Having been with Deckers for the past seven years and fortunate to serve in various roles, I am excited to take this next step.  I look forward to leading our finance team while driving our business forward with a portfolio of exciting brands that resonate with consumers across the globe.”
 
Deckers recently reported record annual revenues of $1.9 billion in 2017, thanks to a strong fourth quarter that concluded a fiscal year in which the company managed to turn its fortunes around after falling sales saw it falter.
 
Fasching’s appointment is effective July 16, 2018.