Coty strengthens in China via Alibaba alliance

Translated by
Nicola Mira
today Nov 5, 2018
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US cosmetics group Coty has joined forces with Alibaba to win over even more Chinese consumers, by offering them more personalised products and experiences. Through the alliance, the US cosmetics group (Calvin Klein, Gucci, OPI, etc.) and the Chinese e-commerce giant will notably position interactive automated dispensers for products by brands like Max Factor, Wella, Sebastian and OPI inside shopping malls in major Chinese cities.

Coty wants to win over more Chinese consumers - DR

Coty will also be able to tap the local consumer data collected by Alibaba and will develop products tailor-made for the Chinese market, exploiting Tmall’s Innovation Center, the product innovation branch of e-commerce site Tmall, owned by Alibaba.

For the 2017-18 financial year, closed on 30th June 2018, Coty recorded a revenue of $9.39 billion (€8.0 billion), equivalent to a 22.8% increase. The group did not disclose its results by country, but China, where some of Coty’s brands are available via department stores on Tmall, is likely to be still a small market for the US beauty group. On Tmall, Coty recorded double-digit growth for all its divisions, from luxury to consumer and professional products.

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