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Published
Sep 30, 2021
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Coperni: From hemp to high tech with Eve Jobs

Published
Sep 30, 2021

“We are obsessed with technology and all its benefits,” said Sébastien Meyer, one half of the duo behind red hot indie brand Coperni. So much so that Meyer and partner Arnaud Vaillant even cast Steve Jobs’ daughter Eve in their show.

Coperni - Spring/ Summer 2022 - Paris - Photo: Courtesy of Coperni



The beautiful blonde Apple heiress appearing in a techy stretch green top, crystalline embroidered mini and the brand’s new signature platform sandals with shell-encrusted straps; her face finished with retro-futurist white shades.
 
Young Eve was one of some 30 models who marched on a catwalk of sand laid down inside a field of huge hemp plants, within a giant show-space on the perimeter of Paris on a sunny Thursday morning. A setting that transported the audience back to the beach, and had that sweet odor of hemp.

This season Coperni’s initial idea for their spring-summer 2022 came from Vaillant, who “dreamed of girls going to a beach in the future, in 2033.”


Coperni - Spring/ Summer 2022 - Paris - Photo: Courtesy of Coperni


 
Hence, they showed cutaway jackets and tuxedos; with lots of shoulders and collar bones exposed; and cut trousers with volume, including multi-pocket fatigue pants. Half the cast wore just bras up top – lace, crochet, athletic and dark psychedelic-style paisleys.
 
For cocktail hour, tops and dresses in patchwork prints with images of emojis, children’s robots and cartoon characters. Throughout the gals strode over the sand attired in psychedelic paisley style tights; and walked in multiple hippie art deco platforms.


Coperni - Spring/ Summer 2022 - Paris - Photo: Courtesy of Coperni


 
The duo also astutely worked their branding – trimming many athletic looks with Coperni, and adding their curvy 'C' logo, seen on Miss Jobs’ top.
 
“Techno chic woman going to the beach. She loves fashion. She’s a surfer. She’s a mermaid,” added Meyer.
 
“We are fascinated by technology, and by Apple. So having Eve Jobs in her first ever show is amazing,” he concluded.
 
 
 
 

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