Calida Group appoints new chief digital officer

Swiss outdoor apparel and lingerie group Calida has appointed a new chief digital officer, German manager Stefan Mues, who will start in the new role from January 2019.

Since April 2018, Mues has been in charge of Reich Online Service GmbH, a subsidiary of the Calida Group specialised in e-commerce, which the group bought in 2017. Besides this role, Mues is now tasked with “the development and deployment of the group’s digital capabilities,” said the Calida Group in a press release.

“By appointing Stefan Mues, we were able to fill in a future-oriented position with a highly skilled manager. Stefan Mues is an industry professional with several years’ experience in e-commerce, and he will therefore be able to lead our transformation in a targeted fashion,” said Reiner Pichler, CEO of the group which has owned 87% of Lafuma since June 2018, and also owns Aubade, Millet, Eider and Oxbow.

The Calida Group is listed on the SIX Swiss Exchange. Its consolidated revenue grew by 10.7% in the first half of 2018. In the period, the group generated a revenue in excess of CHF194.3 million (€167 million), notably due to the positive performance of lingerie label Calida, and especially thanks to strong e-tail results. E-tail sales in the first six months of the year increased by 60.1%, and accounted for 10.2% of the group’s total sales. As the Calida Group published its H1 results, it indicated that more investment in e-commerce will be carried out in the second part of the year.

Calida Group appoints new chief digital officer

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