Brioni creates collection with Brad Pitt

By

Elena Passeri

Published
Apr 9, 2021

Brad Pitt is strengthening his ties with Italian luxury brand Brioni. An ambassador for the brand since 2019, the actor has now collaborated in the creative process of an exclusive capsule collection entitled "BP Signature."
 

"Next to being one of Hollywood’s most impactful stars both in front and behind the camera, Pitt is a style icon, embodying the relaxed elegance of the modern man with a captivating ease and graceful confidence. His way of wearing clothes, whether formal, casual or black tie, reflects his personality, rather than distracting from it," explains the brand – which is famous for making James Bond's tuxes – on its website. "Each garment in the collection expresses a deliberately simple style that finds further strength from their sophisticated materials and easiness to combine."
 

The collection includes seven pieces: a two-button suit, a light long-sleeved cashmere polo sweater, a double-splittable cashmere sport jacket, a lightweight unlined car coat, and a velvet evening jacket with matching wool trousers and cotton shirt. The BP Signature evening look is inspired by the outfit worn by Pitt during the 92nd Academy Awards Ceremony, when he won thw Oscar for Best Supporting Actor, for his role as stunt double Cliff Booth in Quentin Tarantino's critically acclaimed Once Upon a Time in Hollywood (2019). Each piece features an internal label designed by Pitt to represent his own signature. 

"It was a great pleasure to work with Brad Pitt to create the BP Signature pieces. It was a chance to design something comfortable, easy and flexible without sacrificing style or sophistication. The beauty of the collection is in its versatility, while leaving ample room for the Brioni man to make his own statement in how to wear it," said Kering-owned Brioni's design director, Norbert Stumpfl, to GQ.

 The BP Signature collection is available in Brioni stores, as well as on the brand's e-commerce platform and at select retailers around the world.