Bestseller is looking forward to seeing you in Berlin. The Danish group will invest, from the 18th to the 20th of January, on the same dates as Bread & Butter, in the Arena, the legendary concert hall in the German capital. The event will bring together various brands. The building, which spans 75,347 sq-ft (7,000 m2) on the banks of the Spree, was built in 1927 and served as the central bus station before getting a second lease on life in 1995.

Vila ad campaign



Jack & Jones, the mens’ denim brand, will take up 7,530 sq-ft (700 m2). Vero Moda, the women's fashion brand, will have 4,574 sq-ft (425 m2) to call its own. Vila, catering to a younger demographic, will present its first winter collection along with its express summer 2012 collection upon 2,368 sq-ft (220 m2). Finally, Pieces (accessories) and Selected Menswear will respectively have 2,150 sq-ft (200 m2) and 1,614 sq-ft (150 m2) each. The group will also welcome retail customers in Germany; for Jack & Jones. It should be noted that the premium products are too high-end for Bestseller and Bread & Butter is too selective for the group’s brands.