Bella Hadid and Kendall Jenner are seductive cowgirls in new Dsquared2 campaign

Fashion brand Dsquared2 has signed up two of the most influential models of the moment for its fall/winter 2018 campaign.

The latest advertising campaign from Dsquared2 echoes the theme of the brand's fall/winter 2018-2019 fashion show, held in January, with a Wild West vibe channeling retro and modern inspirations. To this strong theme, the brand has added two star faces, with Bella Hadid and Kendall Jenner as its duo of bad-girl honeys. Between them, the pair counts some 110 million Instagram followers, with a particularly high number for the Jenner-Kardashian clan sibling.

Shot by the famous photography duo, Mert Alas & Marcus Piggott, the two models can be seen in a 1960s motel, somewhere off a highway in the Midwest. And they certainly aren't intimidated by their surroundings. Dressed in cowgirl-style pieces from Dsquared2's fall/winter 2018 collection, the partners-in-crime appear to be playing a smoldering game of seduction as they call up their guys for an in-room party. They are joined in the motel by several young men, including model Andrea Quaranta. Sensuality, party vibes and sex appeal are all on the agenda in this retro campaign.

Bella Hadid and Kendall Jenner both walked the runway in the Dsquared2 fall/winter 2018 fashion show back in January. However, they did not feature in the brand's previous advertising campaign, which starred models including Yasmin Wijnaldum, Jessica Miller and Caroline Trentini.