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Published
Jan 28, 2019
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Beams taps Mr Porter for 'Beams F' debut

Published
Jan 28, 2019

Japanese brand Beams is making the global debut of its Beams F specialty label in an exclusive collaboration with menswear destination Mr Porter.


Prices for the collection start from £120 - Mr Porter


This is the first time the label has been made available outside of Japan since it was created by Beams in 1978.

To mark the global launch, Mr Porter is selling an exclusive 31-piece Beams F collection of tailoring and casualwear pieces designed to fully demonstrate the label’s focus on quality fabrics and craftsmanship.

28 ready-to-wear pieces and three ties are presented in a palette of blue, white, brown and burgundy, with standout pieces including a cotton open-collar leaf-print shirt; a wool-, silk- and linen-blend, double-breasted jacket; and a olive suede bomber jackets.

All tailoring and formal shirts are manufactured in Japan, and the rest of the collection in renowned Italian mills, according to the Japanese brand.


All shirts are manufactured in Japan - Mr Porter


“We are excited to bring Beams F to our global audience on Mr Porter as the sophisticated product mix and design resonates well with how many of our customers dress today. This launch is the start of an ongoing project between Mr Porter and Beams with the next Beams F collection dropping on-site in September 2019,” Sam Kershaw, buying manager at Mr Porter, announced.

“It is an honour to launch the first capsule collection with Mr Porter and we are excited to introduce our Beams F craftsmanship globally with this opportunity. This exclusive collection encapsulates both traditional tailoring and casualwear, reflecting Japanese tailoring scenes today,” added Shuhei Yoshida, Beams dress group director.

Mr Porter is celebrating the collaboration with a feature story that will be published in the Mr Porter Journal on 31 January. Prices for the collection start from £120 ($140).

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