Bally's AW 21 campaign celebrates Swiss modernism and natural landscapes

By

Sandra Halliday

Published
Jul 28, 2021

Bally has unveiled its AW21 campaign for its Legacy Continua collection that “pays tribute to 170 years of excellence in design and leather craftsmanship since 1851”.

The season’s offer is “inspired by art, architecture and design as raw forms are contoured and shaped with a contemporary take on tailoring”.

The supporting campaign integrates the city and the outdoors, and “features the elevated creations of the new collection against the architectural backdrop of Zurich, and the quintessential Alpine landscape of the Furka Pass”.

The Swiss settings underline Bally’s roots but are also intended to reflect “today’s modern lifestyle demands, where every day sees a contrasting blend between urban and natural environments, spurring a desire for greater utility and function in product design”.

Included are signature Bally styles and the new B-Monogram that was created by Swiss graphics studio Offshore. The imagery was art directed by Jackson Frederick, who also photographed models Khadim Sock and Cynthia Arrebola.

The campaign film was directed by Augusta Quaynor with a soundtrack of electronic music made in collaboration with Swiss duo Derek and Michael Harnischberg of ENØS. The company said that’s “a subtle salute to the underground scene of Zurich, which counts techno culture as part of its UNESCO Intangible Cultural Heritage”.