Australia's Typo makes UK debut

By

Benjamin Fitzgerald

Published
Apr 26, 2016

Typo, the Australian lifestyle brand, made its UK debut this month with an initial e-commerce platform to be followed by store presence later in the year.

Typo sells a broad range of gifts, stationery, homewares, art and craft projects, and tech and travel accessories. The brand's core demographic is 20-35 year olds. It is owned by Cotton On and all products are designed in-house and sold at accessible price points.

Typo’s UK Logistics Manager will lead operations from the company’s distribution centre in Kent with product development, trend forecasting, buying and campaigns to come from the head office in Geelong, Australia.

“We already have a significant number of UK customers within a loyal legion of global followers who live and breathe the Typo brand and that shop on our international Typo websites, so we have a good indication of what the market will want,” said Typo Creative Manager, Luke Slattery.

Typo now has over 145 stores in ten countries and ships globally through its online store.

Typo is the first from the Cotton On fold to break into Europe and the 12th country that it has entered.