Alexa Chung channels dolce vita vibes for Superga

Sneaker brand Superga has unveiled the fruit of its latest collaboration with model and fashion designer Alexa Chung, who has been a face of the brand for several seasons. Shot on the island of Procida, the campaign channels the Italian authenticity that runs through this latest collection.

Alexa Chung brings her chic and laid-back style to Superga for the spring/summer 2019 season, in a sunkissed campaign with an Italian vibe. Indeed, the campaign was shot on the colorful island of Procida, off the coast of Naples.

Wearing casually styled looks, such as jeans with striped tops or lightweight shirts, Alexa Chung showcases the new Superga collection of women's sneakers -- some with, some without platform soles. Featured models include a classic sneaker style finished all in white, as well as dark-colored platforms.

With some 3.2 million followers on Instagram alone, Alexa Chung is one of the most influential fashion icons on the planet. After a stint as a TV presenter, she went on to model for a host of brands before launching her own label in 2016. This is her fourth campaign with Superga.