77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
L'OREAL GROUP
Beauty Advisor
Permanent · THESSALONIKI
L'OREAL GROUP
Nyx pm Beauty Advisor (Attiki)
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
Translated by
Nicola Mira
Published
Jan 6, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas launches new worldwide project with leading sneaker stores

Translated by
Nicola Mira
Published
Jan 6, 2017

Last year, Adidas organised a tour of the world's edgiest sneaker stores through its Adidas Consortium programme. It was the chance for the sports brand to join forces with leading sneaker specialists such as Kith in New York, Shoe Gallery in Miami, Solebox in Berlin, SlamJam in Milan, Footpatrol in London, Starcow in Paris and SNS in Stockholm. Each month, a team from Adidas would stop over at one of these stores and organise an event.

The Adidas Consortium model developed in 2016 with Parisian store Starcow - Adidas


The German giant seems to have enjoyed the experience, and decided to notch it up a gear in 2017, launching what it calls the Sneaker Exchange project. "Adidas is further expanding this concept, asking retailers to work together in pairs and reinterpret some of its sneaker models, to offer something new and even more unique," stated the brand in a press release.

Twenty two retailer stars of the sneaker community will participate in the programme, aimed at combining the expertise and DNA of these renown stores: Alife, A Man Maniere, Bodega, Colette, END, Foopatrol, Fruitition, Invincible, Juice, Kith, Naked, Overkill, Packer, SlamJam, Sneakerboy, Sneakersnstuff, Social Status, Solebox, UNDFTD, United Arrows & Sons, Starcow and Wish.

"We will see basketball-savvy retailers work with more fashion-oriented stores, women' specialist stores working with men's ones, promised Adidas. Expect Campus and EQT [shoes] refitted with modern materials, or contemporary performance models, such as the UltraBOOST, shedding their sporting skin."

This kind of initiative, alongside the development of highly technical sporting products, will position Adidas to boost its reputation with sneaker aficionados, thus enhancing its image across the entire industry.

Copyright © 2024 FashionNetwork.com All rights reserved.