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Adidas enters into perpetual partnership with Stan Smith, debuts #StanSmithForever shoe

Published
today Dec 11, 2018
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45 years after the original collaboration between Stan Smith and Adidas in 1973, the brand has now entered into a lifetime partnership with their famous sneaker's namesake.


"The announcement not only commemorates the enduring cultural legacy of a tennis icon, but also ensures that legacy will be able to continue for decades to come," the brand said in a press release. - Via Adidas Originals


As part of what Adidas called a "perpetual, legacy partnership," Adidas Originals has released a slightly updated version of the classic Sam Smith shoe. Featuring the original model's classic leather upper, rubber cupsole and white and green color scheme, the #StanSmithForever shoe also features "#StanSmithForever" written on the heel in Smith's own handwriting, "Stan Smith" embossed in gold on the sneaker's side, and a written message from Smith on each insole.

"The announcement not only commemorates the enduring cultural legacy of a tennis
icon, but also ensures that legacy will be able to continue for decades to come," the brand said in a press release. 

The announcement comes shortly after the release of Stan Smith: Some People Think I’m a Shoe!, a coffee table book commemorating the sneaker's sport and street style legacy published by Rizzoli in September.

The #StanSmithForever shoe is available now worldwide through select retailers and in some territories through adidas.com.

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