​PrettyLittleThing to open luxury Cornwall hotel with full PLT experience

By

Nigel TAYLOR

Published
Jun 25, 2021

Fans of PrettyLittleThing can soon actually ‘vacation the brand’. Parent Boohoo Group is launching a PrettyLittleThing luxury hotel to take advantage of 2021’s high demand for UK staycations.

With most overseas holiday destinations off the menu due to pandemic restrictions on travel, PrettyLittleThing is promising guests “The Ultimate” staycation with their friends this summer.

Located in Devon, the “luxury, multi-million-pound staycation house” marks the brand’s debut in the hospitality sector. And the hotel-style experience promises to give guests a chance to “live the high life” with accommodation designed to “rival the Love Island Villa”.

Bookings for late summer availability can be made from early September when accommodation prices will be announced, a spokeswoman told Fashion Network.

A stay at the hotel includes luxury accommodation for up to three people, custom PrettyLittleThing merchandise, “incredible” onsite entertainment, a private chef and luxury catering, plus first-class travel to and from the hotel.

What’s important here too is that it’s about the total PLT experience with custom brand merchandise a prominent feature. Amenities also include a spa, swimming pool, and access to a wellness guru and make-up artist.

There’s also an “early-bird competition” offering three winners two-night stays at the hotel for them and two guests.

Nicki Capstick, marketing director for the brand, said: “The PrettyLittleThing hotel is something we have been excited to launch for a long time. We've carefully curated the decor and homeware from our own range to create the ultimate staycation destination this summer.

"We’re looking forward to welcoming our first guests and ensure that they have the most incredible getaway after over a year of being unable to travel”.