Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
Jewellery is a booming, sought-after sector, as shown by LVMH’s recent bid for Tiffany & Co. FashionNetwork looks into the advantages and potential of an industry still little-known and underexploited by luxury groups.
Salvatore Ferragamo have called on the skills of a noted Frankfurt City Ballet alumnus for their the latest ad campaign. Stephen Galloway, its former principal dancer, choreographs Ferragamo’s new 45-second ad clip.
With harsh lessons learnt from past Black Fridays, British retailers are stretching promotions over several weeks, aiming to smooth out consumer demand and reduce the pressure on supply and distribution networks.
British business this month suffered its deepest downturn since mid-2016 as the approach of a national election exacerbated uncertainty about Brexit, according to a survey which augured badly for the economy.
Abercrombie & Fitch Co opened its new signature brand store, including abercrombie kids, in Westfield London on Friday. The new flagship is at Europe's largest shopping destination that draws in 30m visitors a year.
As size and fit remain “two of the biggest pain points for customers,” H&M’s Weekday brand has used new technology to test its ability to create products that are “made to a unique size and fit preference”.