Chapter 3: Stoned - The trends for the Fall/Winter 2017-18 (Schmid)

The discovery of Schmid’s most appealing fashion trends continues: Stoned
 
Stoned is the new natural trend. The pristine purity of original rough-hewn surfaces. The minimalist style pushed to the extreme, worn down, bleached, dusty. The user of Stoned is a Millenial, the new generation living in emerging nations, who is seeking purity, simplicity and a post-industrial style. It is a sophisticated style in its way of being undefined and unpolished.

 
Colour palette
The palette is made up of arid and natural colours: mineral and dusty grey hues blend with the tones of barren lands with different shades of browns.

 
Materials
Dusty, solid and natural: these are the three key words for the fabrics of this theme: stone-washed denims, corroded and oxidized surfaces covered with ivy foil, soft surfaces with needle-punched wools and filled bouclé weaves.
Also playing a leading role are rough felts and mixed gabardines.  The picture is completed with the whitening and craquelure effect on drill and cotton canvas with waxed raffia threads.

Schmid is a leading supplier for the footwear and leathergoods industries. It was founded in 1942 in Milan by Walter Schmid, a Swiss national, and is now owned by three Italian businessmen, including Paolo Ciccarelli, the company’s current chairman and CEO. Schmid is not solely a supplier of fabrics and materials. It is also a strategic partner capable of guaranteeing its clients quality, innovation and tailor-made services. It is the partner of the most important designers in the fashion industry, not only in Italy but also in the United States and in leading European markets.
 
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