Burberry, which has been in the crosshairs for burning tens of millions of dollars of its products, is far from the only firm to destroy unsold goods to maintain the exclusivity and luxury mystique of their brands.
Luxury handbag maker Hermes International expects first-half operating profits close to the record level reached last year, as Hermes posted solid second quarter sales that augured well for the rest of the luxury sector.
Burberry is under attack over its strategy for disposing of surplus stock with criticism similar to that faced by H&M, showing that it's not only the mass-market that destroys unsold goods rather than recycling them.
One of the abiding mysteries in luxury is the far greater ability of Paris brands to outperform their venerable, respected and often very classy London rivals. Dunhill may be about to become a significant exception.
H&M remains the most popular fashion brand globally with Zara, Adidas, Asos and Nike also in the top five of brands consumers are searching for, while French luxury labels are performing strongly, new figures show.
A successful Farfetch collab and work to boost its luxe edge helped Burberry's Q1, while a move to more frequent, exciting drops alongside a September runway collection hitting stores in February are key for the future.
The German label will host a runway show in New York for the first time, celebrating its 40th anniversary and revealing the new image shaped for it by Niall Sloan, the brand's creative director since last year.
The British Fashion Council has announced it will become an independent assessor for fashion visas as a new rule, that makes fashion professionals eligible for the Tier 1 Exceptional Talent visa, comes into effect.