The three women gazing into the camera in an ad for French luxury label Balmain look like they could fit in at any high-end shoot, but Shudu, Margot and Zhi are “digital models” whose rise is dividing the fashion world.
As part of the brand’s extended 50th anniversary celebrations, Ralph Lauren has announced the launch of an app aiming to build a community for the label’s fans, as well as a collaboration with the New York Yankees.
Following an initial trial period, the Facebook-owned image-sharing network rolled out two new ways for users around the world to shop on the platform on Monday, introducing Shopping in Stories and Shopping in Explore.
The British Fashion Council has teamed up with creative innovation agency Holition, Google, Condé Nast and Pulsar to illustrate how social media and news outlets react to 12 major fashion topics over London Fashion Week.
The augmented beauty app has teamed up with the fashion house Flying Solo NYC on an AR beauty concept bringing users live front row coverage from 70 indie designers and backstage hair and makeup footage.
Amsterdam-based Fashion for Good has announced the names of the 12 startups that will join its Plug and Play Programme, a twelve-week course with mentorship by its corporate partners such as Kering and C&A.
Online retail giant Ebay has extended its authentication program to watches this week, in a move to limit the number of fake timepieces being sold on its platform, increasing consumer confidence in the items being sold.
Scandit, a business specialising in the use of augmented reality visual searches for consumers, stores, and warehouses, has announced that it has raised $30 million to fund its international expansion.