Puma has signed hip hop star and record label executive Yo Gotti as its newest brand ambassador. Yo Gotti will help Puma tell the stories of style and culture through the connection between music and sport.
Macy's has teamed up with Clothes4Souls to provide coats for people in need this fall. The department store is launching its annual "Buy a Coat & We'll Donate One" campaign on October 24, running through October 29.
Stella McCartney and Hunter have signed up to to advertise in one of the positions on the renewed Piccadilly Lights and at the same time, privacy campaigners have objected to some of the tech the new lights will use.
The holiday 2017 campaign, developed by The Richards Group and PMG, features the brand's first commercial in over a decade. The campaign will be played on digital and social media platforms, among other outlets.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."