White Stuff unveils first childrenswear range

By

Barbara Santamaria

Published
Sep 15, 2017

White Stuff has announced the arrival of its first childrenswear collection, a 25-piece range featuring hand-drawn characters and crafted from extra soft brushed cotton.

White Stuff said the collection was requested by its customers, and includes PJs, dressing gowns, slippers and nightdresses.

The pieces are customised with hand-drawn characters such as skiing bunnies, bears and dogs, referencing White Stuff’s origins as a t-shirt brand for ski fanatics. And in addition to brushed cotton, the collection uses stretchy jersey and flannel to provide pieces that are gentle on the skin.

"We’re really excited to launch our Kids nightwear this Christmas,” said head of buying for kidswear & accessories, Sophie Dunn.

“Our customers asked for kidswear, and their wish was our command!  The range is playful, light-hearted and contemporary whilst staying true to our heritage.”

The collection launches at the end of October, with pieces available in sizes 3 - 8 years.