Terranova and Coca-Cola join forces for fast-fashion collection

By

Patrizia Franzese

Translated by
Nicola Mira

Published
Apr 27, 2017

Italian fast-fashion label Terranova, owned by the Terry group (alongside Rinascimento and Calliope), has launched a co-branding initiative with Coca-Cola. The men's and women's capsule collection featuring the Coca-Cola logo will be available from 28th April. Its launch will be marked by exclusive Coca Cola + Terranova window displays in over 230 Terranova stores in Italy, the Czech Republic, Poland, Bulgaria, France, Spain and Switzerland, as well as by interactive content on terranovastyle.com.

Terranova was created in 1988 and is distributed throughout Italy and in 40 countries worldwide. It operates over 400 stores, some of them directly owned and others via a franchising licence.

Terranova’s owner, the Teddy group, was established in 1961 in Rimini, Italy, and has a solid presence in the fast-fashion sector, with a consolidated revenue of €564 million in 2015. Besides the Terranova, Calliope and Rinascimento brands, the Terry group also distributes Miss Miss and enjoys a retail and wholesale presence in 49 countries worldwide.