Puma becomes partner of New York City Ballet

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Jun 29, 2016

The German sports outfitter has joined forces with the New York City Ballet, becoming the US ballet company's official off-stage activewear partner.

From next October, some of the ballet company's dancers will feature in a series of Puma advertising campaigns highlighting female sport and culture. Puma also stated that it will work alongside the New York City Ballet in some of the latter's initiatives, such as those connected with the health and well-being of its performers.

"We are proud of our partnership with as prestigious an institution as the New York City Ballet. This elite ballet company shows the highest levels of discipline and skills, and embodies the values of the Puma woman: courage, self-confidence, determination and joy (...)," stated Adam Petrick, Puma's Global Brand and Marketing Director.