Pitti Uomo 91 launches Hi Beauty

By

Laura Galbiati

Translated by
Nicola Mira

Published
Nov 18, 2016

As announced on November 17 at the press conference for the trade show's presentation, the next edition of Pitti Uomo -- to be held in Florence, January 10 -- will feature the new 'Hi Beauty' section, dedicated to men's fragrances and cosmetics products, located on the lower-ground floor of the show's Central Pavilion.

Hi Beauty will showcase a select group of about twenty international beauty brands, some of them exhibitors at the Pitti Fragranze perfumery show, introducing personal and home fragrances, cosmetics research and a range of body care and men's grooming products.

"We decided to optimise the know-how we developed through Pitti Fragranze to offer an opportunity of enjoying extra visibility to some of the brands that exhibit at our show dedicated to the world of perfume," stated Agostino Poletto, Deputy General Manager of Pitti Immagine.

"We do believe that fragrance and personal care rightly belong to, and are an integration of the lifestyle concept expressed by Pitti Uomo."