Major growth of MEA kids apparel market predicted in 2017-21

The children's apparel market in the Middle East and Africa (MEA) region is expected to witness a significant growth in the next four years. Rising demand for organic apparel for children, growing adoption of omni-channel retailing and customization of children's apparel are the trends that will drive the growth if this market, according to a new report.

Customers in the MEA region, where key children’s apparel players include Azadea, Edcon, the Fawaz Al Hokair Group, the Landmark Group and the Mr Price group, are highly influenced by Western fashion culture and market competition is growing as online shopping web portals gain space day-by-day, says the report by London-based market research company Technavio.

The rise in awareness about skin-related issues due to presence of toxic chemicals in textiles has increased the demand for organic baby clothes and provided growth potential to manufacturers of such clothes.

Apart from online retailers, such as Mumzworld, Souq.com, Namshi, and Jumia.com, in the MEA market, retailers in this market are looking for opportunities to penetrate through online platforms as well. This will help children's apparel retailers increase revenues between 2017 and 2021, a Technavio press release said quoting the report.

Many companies are also offering customized and personalized children's apparel in categories like T-shirts and baby rompers by offering options in messages, quotes and colours.