77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
L'OREAL GROUP
Beauty Advisor
Permanent · THESSALONIKI
L'OREAL GROUP
Nyx pm Beauty Advisor (Attiki)
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
Translated by
Nicola Mira
Published
Feb 28, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Logo mania rules at Paris department store Le Bon Marché

Translated by
Nicola Mira
Published
Feb 28, 2018

At the recent Fendi show for the Milan Fashion Week, the Italian luxury label's logo was writ large and reinterpreted with sportswear brand Fila, confirming the trend for flaunting brand names, the established visual codes notwithstanding. Parisian department store Le Bon Marché has gone down this route too, kicking off on 23rd February the 'Let's go logo' event, scheduled until 1st April.


Isabel Marant, 24 Sèvres and La Grande Epicierie de Paris all play the logo parody game - Le Bon Marché


About the logo, "we have heard it all: that it was finished, dated, forgotten, yet every time it comes back stronger than ever," quipped Le Bon Marché. The Parisian department store plunged into logo-mania, calling on 130 fashion, beauty and home decoration brands to contribute their own dedicated capsule collections: from Carven to Kiehl’s, Eres, Bumble and Bumble, Miu Miu, Kitsuné, Notify and Sacai.


A witty summer mood was de rigueur for many of the labels - Le Bon Marché

 
"We wanted to shine a spotlight on the store's main players, establish a creative conversation with brands, take a peek beyond conventions," said Jennifer Cuvillier, in charge of the design office at Le Bon Marché. "They all gave free rein to their creativity, including products in their collections that were often quirky, far removed from their usual domain," she added. For example, Isabel Marant designed a pair of gardening gloves, while Eres went for a full lifeguard kit, including flip flops, whistle and foam noodles.


Off-White took over a section decked out as an authentic Parisian street, with bistro and souvenir shop to boot


As part of the event, the Rive Gauche's high-end shopping destination invited two guests of honour. Lola James Harper, the lifestyle brand by Rami Mekdachi, transformed the store's first floor into a hotel lobby, while Off-White, Virgil Abloh's streetwear label, took a leaf from Parisian street cafés. Both of them produced exclusive collections for Le Bon Marché.

Copyright © 2024 FashionNetwork.com All rights reserved.