77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
Published
Jun 21, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

House of Fraser teases new brand-focused strategy ahead of crunch vote

Published
Jun 21, 2018

As House of Fraser prepares for one of the most important days in its 170-year history (with its creditors voting on its CVA Friday) the company has released a broad outline of its new product and trade strategy, based on the assumption that the CVA vote will go in its favour.


House of Fraser



The company said late Thursday that its new strategy marks “a significant step in the business’s transformation programme.”

So what is it planning? It's said that it wants to ensure “House of Fraser is a destination for customers to shop the brands they love while providing a premium experience for shoppers, both online and in-store.”

It will “make its core focus to offer the best selection of contemporary brands. It will become more agile in responding to trends and deliver exclusivity through partnerships with popular concessions [and] will invest in trend-spotting and product innovation capabilities alongside its recently launched globally responsive supply chain.”

That's a statement that’s still pretty short on detail, but rumours are emerging that it plans to cull some of its owned brands and that this would affect head office teams in design, buying and merchandising.

David Walker-Smith, Chief Product and Trading Officer, didn't reveal anything along those lines, but he said: “Since joining House of Fraser, I have worked with the team to review our current product offering and what became crystal clear is our customers love brands.

"Customers now want more from their shopping experience and as a business, we need to make sure we are exceeding expectations. I’m really looking forward to embarking on this new chapter for the business and working with both our existing and new partners to bring an exciting proposition to stores and online”.
 
As part of wider cost-management efforts, the company said that it is focusing on areas of growth within the business and wider sector. And it cited Kantar Worldpanel saying that branded products overall are outperforming own-label products in the UK, adding weight to the view that some of its house brands could be for the chop.

Copyright © 2024 FashionNetwork.com All rights reserved.