77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
Published
Mar 13, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

H&M sues LA graffiti artist over fair use of his street art

Published
Mar 13, 2018

H&M has sued an LA-based graffiti artist, requesting a court order to enable it to use the street art in the background of its new men's sportswear campaign called New Routine without having to pay the artist royalties.

H&M


LA-based street artist Jason “Revok” Williams sent H&M a cease and desist letter in January, alleging the fast fashion retailer "included [his] original artwork in an advertising campaign for H&M products without his permission or knowledge.”

The specific artwork was a graffiti piece featured in H&M's recently launched men's sportswear campaign. The campaign, called New Routine, was shot in Williamsburg, Brooklyn. The images were shot against a backdrop featuring artwork by Revok.

H&M responded to Revok's letter with a lawsuit. It claims in its complaint that the graffiti is actually vandalism and therefore is not subject to copyright protection. This is the same argument Jeremy Scott and Moschino relied on in another graffiti in fashion fair use copyright case.

Interestingly enough, H&M added in its complaint that around the time of the photoshoot, it reached out to the NYC Department of Parks and Recreation to find out "whether it [needed] to pay royalties for the use of the graffiti images as part of the... shoot."

According to its complaint, H&M said a Parks and Rec rep said "The graffiti should [not] have been on the handball wall."

While the case will likely settle before trial, copyright law does not limit protection of work whether it is legally completed or illegal. The criteria for copyright protection is the artistic work must be an original work and in a fixed medium. Public policy may dictate otherwise, but there is also no question that Revok is a well established artist both in graffiti and studio works.

The artist was previously involved in a lawsuit against Roberto Cavalli, which the Italian label settled out of court in 2016.

H&M filed the lawsuit last week in Brooklyn federal court. No answer has been filed yet.

 

Copyright © 2024 FashionNetwork.com All rights reserved.