Goop x Frame team up for 70s-inspired limited edition capsule

By

Cassidy Mantor

Published
Jul 19, 2018

Goop and Frame have teamed up for a limited edition nine-piece capsule featuring denim and graphic tees designed for casual summer style.

In a joint release, the brands describe the capsule as being "Inspired by friendship, mutual love of the Hamptons, and summertime," adding that the style is built around "A mashup of our iconic seventies flair and Goop’s preppy-with-a-twist vibe."

The nine pieces in the capsule focus on denim and white tees with graphic slogans. Denim fits include two styles of palazzo pants, a one-piece romper, a skirt and a jacket. T-shirt graphics include text referencing famous New England dishes such as "clambake" and "lobster roll", as well as campfire favorite "s'mores". 

The collection was designed by Goop founder Gwyneth Paltrow in collaboration with Frame's founders Erik Torstensson and Jens Grede. London-inspired Los Angeles-crafted Frame adds that the capsule is "Easy, comfy, and good looking," seeking to combine the distinct aesthetics of the two brands..

Goop x Frame is now available online globally both through Frame and Goop's websites. Prices range from $125 for the US-made cotton crew neck tees to $330 for the denim jacket.