Crocs expands global marketing campaign

By

Rüdiger Oberschür

Published
Apr 13, 2016

Crocs plans to continue its global marketing campaign. The brand’s signature clog remains the center piece of the 2016 #FindYourFun campaign, with its silhouette cleverly integrated within all creative media, while new models, designed to appeal families and women, have also been introduced.

The campaign targets consumers in Germany, the US, China, Japan, Korea and the UK through a variety of channels, including broadcast, digital, print/out-of-home, social, e-commerce and in-store.  

This year the footwear brand has also secured a number of partnerships and developed brand integrations to help consumers ‘find their fun’ everywhere. As part of this strategy, a #FindYourFun online generator provides Time Out City Guide readers with the resources to find the most exciting local activities in key markets. The right pair of Crocs are suggested for each occasion.

Additionally, the brand has teamed up with the mobile phone game Heads Up!, made popular by the Ellen DeGeneres Show, to feature a branded Crocs game.