Calvin Klein to launch ad campaign for new ck2 perfume

Calvin Klein will launch a worldwide ad campaign for its new perfume "ck2," first for the Travel Retail market in December and then to the international market in February 2016.

The campaign aims to celebrate the joys of being in a relationship, where four couples represent life, youth and love without holding back.

Puerto Rican photographer Ryan McGinley shot the campaign, which features new talents like Victoria Brito, Dakota Garrett, Luka Sabbat, Erin Eliopulos, Kyle Mobus, Sung Jin Park, and twins Baylee Soles and Kelsey Soles. Indy rock duo Danger Twins put forth their song "Radar" for the ad.

Ck2 features an enticing blend of spicy wasabi notes and flower, combining an electric freshness with a warm sensuality.

Calvin Klein has called on consumers to celebrate being in love with the hashtag #the2ofus, where they can vie for the chance to feature in an upcoming Calvin Klein ad by posting relevant photos.