Bijorhca gets ready for September

By

Sarah Ahssen

Published
Sep 2, 2015

The up-coming edition of the international fine, fashion jewellery and watches show will be held from 4th to 7th September at Pavilion 5 of the Porte de Versailles exhibition centre in Paris, in synergy with the Who's Next show, back again in September. 

Bijorhca is set to welcome nearly 550 brands, of which about one hundred are new exhibitors. As always the show comprises four exhibition areas: Elements, for jewellery suppliers, Cream, for the edgier labels, fashion jewellery, which brings together 280 brands and which, for the first time, will feature a 'Precious Village', reserved to silver and vermeil 4 m² booths, and fine jewellery (30% of exhibitors), occupying the very first section of the show, on the first floor. The watches area grows, numbering about a dozen brands, highlighted by the return of Ice Watch, featuring a 54 m² booth.

The trend areas, stage-designed by Elizabeth Leriche and featuring Trends for fashion jewellery and Precious Gallery for fine jewellery, will be as ever the visitors' main stops.

Bijorhca will once more present a series of talks centred around themes such as 'how to generate well-being inside the shop'. Also notable is the presence for the first time of an 'anti-counterfeit office', offering advice and orientation on the subject of intellectual property rights.

In France, in 2014, the jewellery and watches market amounted to €5.1 billion. The figure represents a slight decrease, -1%, while the number of retail outlets too has decreased, from 6,600 in 2013 to 6,200 in 2014.