(Reuters) - German Beiersdorf's (BEIG.DE) majority shareholder maxingvest is not willing to sell its stake to Procter & Gamble, a person familiar with the situation said on Wednesday.

According to a report by Bloomberg, Procter & Gamble has expressed an interest in buying part or all of the German maker of Nivea products.

maxingvest, which holds a stake of 50.5 percent in Beiersdorf, declined to comment on the report.

Beiersdorf said that it is unaware of interest of Procter & Gamble, while Procter & Gamble could not immediately comment.