Published
Mar 25, 2009
Mar 25, 2009
Barcelona launches fashion trade show
Published
Mar 25, 2009
Mar 25, 2009
Organised by Fira Barcelona with the support of Barcelona City Council, ‘The Brandery’ should bring together two hundred and fifty national and international off-the-peg labels and attract around 10,000 visitors.
Director of Development for Fira Barcelona, Pere Camprubi, explained on March 19 during a presentation for the new tradeshow that ‘The Brandery’ will be split into five areas, “the ‘Fira’ will be the commercial meeting area between exhibiters and clients; ‘ Brandtown’, serves as the outer leisure area, with restaurants, bars, and chill-out zone; ‘Brandstreet’ will house merchandising, the press, clients and the brand catwalk; ‘The Laundry’ will serve as a laboratory for ideas, debates, exhibitions and reflections; and, in ‘The City’, those present will be able attend the events, parties and exhibitions connected to the trade fair”
By Jonathan Fulwell (Source: Sarah Ahssen)
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