77
Fashion Jobs
BEIERSDORF
Sales Representative North Greece (Based in Thessaloniki)
Permanent · ATHENS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · THESSALONIKI
L'OREAL GROUP
Senior Product Manager Maybelline – Consumer Products Division
Permanent · NEA IONIA
CLINIQUE
Consumer Marketing Manager, Clinique
Permanent · ATHENS
LA MER
Consumer Marketing Executive, LA Mer
Permanent · ATHENS
TOM FORD
Consumer Marketing Manager Tom Ford
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · CHALANDRI
ESTÉE LAUDER COMPANIES
Fixed Assets & Decorations Supervisor
Permanent · ATHENS
SEPHORA
Accounting
Permanent · ATHENS
SEPHORA
Category Specialist
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Mare West) - Μερική Απασχόληση
Permanent ·
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · PIRAEUS
H&M
Hiring Day Chania - Sales Advisors
Permanent · CHANIA
MAD LORDS
Sales Assistant Scorpios Mykonos
Fixed-term · MYKONOS
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · MAROUSI
FOOT LOCKER
Συνεργάτης Πωλήσεων
Permanent · ATHENS
H&M
Σύμβουλος Πωλήσεων (Metro Mall) - Μερική Απασχόληση
Permanent · AGIOS DIMITRIOS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALAMATA
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · NEA IONIA
GUESS
Sales Advisor (Greece)
Permanent · ATHENS
BEIERSDORF
Junior Pos Materials & Execution Specialist (Temp Position)
Fixed-term · ATHENS
H&M
Σύμβουλος Πωλήσεων - Μερική Απασχόληση
Permanent · KALLITHEA
Published
Jul 14, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas by Stella McCartney uses VR to preview FW17 collection

Published
Jul 14, 2017

Adidas by Stella McCartney’s new collection for the Autumn/Winter 2017 has been exclusively revealed to selected guests at a presentation in Tokyo. The event invited guests to immerse themselves in the Adidas by Stella McCartney lookbook via virtual reality.


Adidas by Stella McCartney previews FW17 collection in Tokyo - Adidas


The experience explored the collection’s main themes, city and nature, and showcased key looks from the Run, Train and Yoga ranges within four workout scenarios.

“City life and the outdoors both provide a boundless source of inspiration for me," McCartney said. "The new collection exemplifies that in the nature-inspired prints, detailing and the different technologies used. Every design has been considered so women can get creative and thrive in different environments, no matter what workout they’re doing or what the weather is like. We wanted this to come across in a fun and innovative way, which is why we’ve created this playful virtual reality experience."


Guests were invited to participate in a virtual reality experience taking them through four workout scenarios performed by Japanese athletes - Adidas


Guests were also led through a VR gallery featuring FW17 campaign and lookbook imagery, and transported between the two, parallel worlds the collection is inspired by.

The experience included synchronised performances from four female athletes, including Japanese influencers Yuka Mannami and Chiharu Okunugi.

The collection will be available from this month in the flagship Adidas by Stella McCartney store on London’s Fulham Road, Miami’s Lincoln Road and Miami’s Aventura Mall, as well as Stella McCartney stores and Adidas concessions.

High-end department stores such as Lane Crawford, Neiman Marcus, Isetan, Le Printemps, Harrods and Nordstrom, will also carry the collection.

Copyright © 2024 FashionNetwork.com All rights reserved.